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The Stilar BlogNotes on selling the unseen

The Blog

Field notes on staging, selling, and the craft of helping a buyer picture a life inside four empty walls.

AR staging: a phone held up in an empty room shows the same room fully furnished at full scale

Explainer · Featured

What is Spatial AR? How Augmented Reality Transforms Empty Properties (And Why It's Not Virtual Staging)

Discover how Spatial AR transforms empty real estate. Deliver a fully furnished, 1:1 scale model home experience on-site without physical staging costs.

July 2, 20266 min read
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Latest

3 Articles

A newly completed house in a residential development, with neighboring homes still under construction along the street

Developers

How Developers Use Augmented Reality to Scale Model Homes

Discover how real estate builders use AR staging to showcase every unit, cut staging costs, and boost development sales without physical model homes.

July 16, 20265 min read
Elegantly staged luxury Manhattan apartment interior with a city skyline view

Cost guide

How Much Does Home Staging Cost in NYC? (Luxury Listings, Real Numbers)

In New York City, professionally staging a vacant apartment or townhouse typically runs $5,000 to $30,000+ for the initial term, and large luxury properties can reach six figures.

July 23, 20266 min read
A person holds up a phone in an empty apartment; the phone screen shows the same room furnished with an armchair, side table, and plant in AR at full scale

Comparison

Spatial Staging vs. Virtual Staging: Why Buyers Love the Photos but Lose Interest in Person

Virtual staging makes a vacant listing look finished online, which drives clicks and showings. The weakness: it ends at the screen.

July 9, 20265 min read

Ready when you are

See a property staged in augmented reality.